Whoa! Disney’s Paperman Reveals New Animation Technique.
I must admit, I am not exactly the first person to post this short move by Disney’s animation studios. But Paperman is an exceptional animation prototype that seamlessly merges computer-generated and...
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Join Me There? I Will Speak At AllFacebook Conference in Munich, 2013.
This will be primarily interesting for my German readers as it is an announcement for the AllFacebook Marketing Conference Munich in April 2013. Social Media blog Allfacebook asked me to speak at their...
View ArticleTrends In Digital Marketing. The New SoDA Report Is Here.
SoDA, the Society of Digital Agencies, is an industry association of 70 leading digital digital agencies and elite production companies. Every year, Annually SoDA presents the results of their annual...
View ArticleMobile Search Moments. Google And Nielsen Explain Conversion On The Go.
google and Nielsen have published this study on how mobile marketing affects conversion. Interaction types, technologies and benefiting industries vary drastically among the +6,000 searches that were...
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Gerald Underway. Two Things I Have Been Doing Lately.
If you read this blog more or less regularly, you may have realized I wasn’t particularly good in updating davaidavai.com lately. This will hopefully change soon, but I was quite busy pitching new...
View ArticleSlideshare. Mobile Is Eating The World.
Benedict Evans is a freelance digital strategist from London. Oh…and he writes pretty amazing presentations on the mobile landscape. Here is the latest iteration of his mobile deck…stuffed with a lot...
View ArticleMeanwhile In The Real World. Consumers Discuss A Commercial.
Dear agency friends. The people in the header video are so-called ‘consumers‘ who are about to move from awareness to consideration. Well…actually they try to understand what a whole strategic and...
View ArticleMust See: Main Road’s VFX Show Reel for ‘Stalingrad’.
‘The Battle of Stalingrad’ is synonymous to the end of humanism. From late 1942 to early 1943 the 6th German Army tried to occupy the Soviet city in order to finally control the Volga river. We all...
View ArticleDavaidavai.com Is Back. Oh, And Happy 2014 From Berlin.
Always on? Nah…after quite a busy year I took a break from Connected Marketing to focus on other things. These things were mainly eating and drinking, running, reading a lot of non-industry related...
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The Algorithm. The One Thing That’s Really Screwing Facebook.
Two days ago I posted a video about increasing collateral damage on Facebook caused by Likefarms. This video caught many by surprise, not knowing how harmful the Likefarming-industry actually is. But...
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